Brack Capital Real Estate (BCRE), in a joint
venture with InterContinental Hotels Group, has completed the
acquisition of 180 Orchard Street on the Lower East Side of
Manhattan for approximately $46 million in an all-equity
transaction.
BCRE will own 51% of the shares in the joint
venture while IHG will own the remaining 49%. IHG’s investment in
the project will be up to $30 million. The team plans to develop a
multi-use property to include a 290-room Hotel Indigo with retail
component and parking.
“This prime development site
presents an untapped opportunity to create a project that will
benefit neighborhood residents while adding value to the area
overall,” said Issac Hera, chief executive officer of Brack
Capital Real Estate. “Our strategic relationship has set the stage
for many future projects with IHG and we are honored to bring this
development site to fruition and offer the community a completed,
expertly-managed project that will help this dynamic neighborhood
further flourish.”
Scheduled to open in 2013, the Hotel
Indigo on Orchard Street will feature soaring ceilings and upper
level hotel rooms that will showcase unobstructed
city views. The hotel will include such amenities as a restaurant,
bar, state-of-the-art fitness center and outdoor pool. Guest rooms
will feature oversized beds and hard-surface flooring
for a fresh, residential feel, spa-inspired showers with Aveda
products, and free wired or wireless high-speed internet access.
“It’s a privilege to be able to foster a strategic
relationship with Brack Capital Real Estate as together we will
bring a new Hotel Indigo to the New York city market,” said Jim
Abrahamson, president, the Americas, IHG. “This joint venture
complements our strategy of investing capital into our brands to
accelerate their growth. In this case, the Lower East Side of
Manhattan is a perfect fit for the Hotel Indigo brand and allows
us to continue to work with the right owners to put the right
hotel brand in the right location. We look forward to many
successful years working together.”
180 Orchard Street is
conveniently located just south of Houston Street in the heart of
Manhattan’s exciting and vibrant Lower East Side. Known for its
creative energy and tight-knit, neighborhood feel, the Lower East
Side is a top-rated destination highly regarded for its innovative
dining, unique boutiques, diverse entertainment, cutting-edge
artistic community, relaxing parks and historic sites. The neighborhood offers easy access to public transportation with a
number of subway lines connecting the area to destinations within Manhattan and beyond.
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