Hertz Expands Advantage Brand in Europe

Hertz is accelerating the European expansion of its value brand, Advantage Rent a Car, from three markets to six.

Advantage, which provides holiday travellers with vehicles at competitive rates, opened new locations over the northern summer to serve the Frankfurt, Geneva and London Heathrow international airports as well as central London.

The move follows the ongoing expansion of Advantage operations in Spain, Italy and France.

Michel Taride, President, Hertz International and Executive Vice President, Hertz Corporation, said, “Advantage has proven to be a very successful brand since joining the Hertz family in 2009 in the US and 2010 in Europe. With this round of new openings in Europe, Advantage is now a viable car rental option for budget-conscious leisure renters to major cities and warm-weather resort destinations in the region. Advantage’s growth trajectory in Europe will be further accelerated in the coming months. Our goal is to provide the most suitable vehicles for every traveler at very attractive prices, and Advantage is an essential part of our total mobility solutions strategy.”

In Europe, Advantage offers a wide range of vehicles in Mini, Economy, Compact, Intermediate and Premium categories at competitive prices. The website also features ongoing top hire car deals as well as travel guides for Spain, France and Italy to make the most of vacation getaways.

Advantage, which has a fleet of 20,000 vehicles worldwide, operates from 60 locations in the US and 18 locations in Europe, and provides a service throughout Latin America.

In addition to London Heathrow and downtown, Frankfurt and Geneva, the European locations include the airports for Alicante, Malaga, Seville, Valencia (Spain); Bologna, Cagliari, Catania, Milan, Pisa, (Italy); and Bordeaux, Marseille, Toulouse, Paris [Roissy] (France).

See recent travel news from: Travel News Asia, Hertz, Europe, Advantage