One Hamburg shipyard, two weeks, several
talented designers, 500+ international staffers, 606 crew, and
US$25 million. Such are the ingredients for the redesign of
Crystal Cruises’ largest ship, Crystal Serenity.
Just completed
after a round-the-clock remodel at Germany’s Blohm + Voss
shipyard, the dry dock was the company’s longest ever.
All 535
staterooms, retail centers, outdoor pool deck, corridors and other
spaces received a facelift, in addition to general
sprucing-up of the entire outside and inside of the vessel.
“In
the past year and a half, we have invested well over US$50 million
in our ships,” said Crystal Cruises’ President Gregg Michel. “The striking new spaces serve as a stunning backdrop to the
incomparable service and choices that always characterize a
Crystal vacation.”
Interior designer, Keith Rushbrook,
principal at the Toronto-based II BY IV Design Associates
summarized the vision, “We wanted modern classic elegance. We
wanted Fifth Avenue – crème de la crème New York-inspired living
and retail spaces that people love and look forward to spending
time in.”
Crystal Serenity emerged from dry dock to begin
a series of Baltic, British Isles, and North Cape cruises. Come
August, the ship sails to the Mediterranean for a variety of late
summer and fall cruises.
The Redesign
All of Crystal
Serenity’s luxury accommodations received new appointments. While
Crystal Penthouses were refreshed with new soft goods, Deluxe
Staterooms, Penthouses, and Penthouse Suites were completely
transformed with new, floor-to-ceiling tufted headboards, bedside
cabinets, sofas, curtains, pillows and custom carpets in
contemporary lines and classic stone, silk, velvet, leather and
crisp linen textures.
The new sofas also offer more third berths –
a nice feature for Crystal’s growing family clientele. Blu-ray
players and flat-screen televisions were added, and new modern
lighting features, plus an electronic “do not disturb” and
doorbell system throughout the ship, which allow guests greater
personalization of their chic accommodations.
The Apropos boutique was redesigned into three
dramatic shopping spaces, against a backdrop of rich Zebrano wood
and herringbone rosewood, arresting black-plum-magenta carpeting
and tufted leather seating. Massive sculptural aluminum screens
graphically pop against gray smoked glass walls. A new area is
dedicated to Christian Dior cosmetics. The Dior shop is exclusive
to Crystal and is the largest of its kind that isn’t land-based.
Not to be outshone, the Facets fine jewelry store also
received a new, private sales area and a new look mirroring a
jewelry box, with mother-of-pearl feature wall and beveled chrome
vitrines.
Guests can now lounge
poolside on bright lime green, azure and mango sofas, lounge
chairs, and circular pod beds, a la those recently added to
Crystal Serenity’s pool area.
Lighting played a major role in the redesign.
Dramatic new mood lighting enhances the romance of spaces,
showcases the drama of the headboards, and warms the ship
corridors, which also received new, custom carpeting on the floors
and engaging art work on newly-textured walls. Thoughtful
attention was given to conservation as well as style.
“We were
looking to balance the luxurious interiors of Crystal Serenity
with saving energy,” said Nick Hogget of DPA Lighting Consultants.
“Like the Crystal product, even the lighting provides the guest
with choices. We wanted to make sure the guest has a wonderful
experience in all the different spaces.”
Still to come…
Like all remodeling projects, not all materials arrived on
schedule. By the end of June, the spacious Penthouse and Penthouse
Suite verandahs will sport new furnishings and the stateroom
design will be augmented with decorative coverlets. Silk Road will
also unveil new carpets and fabrics.
Giving to Those in Need
Furnishings, electronics, and accessories removed from Crystal
Serenity were donated to needy communities around the world. Donations began during the ship’s final, pre-dry dock voyage up
the western coast of Africa when bedspreads were donated to
Senegal during the ship’s call there. An extensive donation plan
was instituted in Hamburg, with hundreds of sofas and televisions
loaded onto eight 40-foot containers, and shipped to the Salvation
Army in New Jersey.
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Crystal Cruises,
Crystal Serenity
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