Salim Touma Appointed GM of Coral Boutique Hotel Apartments, Dubai

 Salim Touma has been appointed as General Manager of the Coral Boutique Hotel Apartments, Dubai.

In his new role, Salim will be responsible for the overall commercial operations and management of the Coral Boutique Hotel Apartments, located in the bustling neighbourhood of Al Barsha in Dubai, adjacent to the Mall of the Emirates.

Salim has more than 16 years’ experience in the hospitality industry. Born in Lebanon, Salim’s hospitality career began with InterContinental Hotels Group in 1996, were he held a number of managerial positions across all key hotel functions in Lebanon, Saudi Arabia, Oman, before moving to Dubai, where he was Director of Revenue Management at Dusit Thani Dubai.

His most recent position as Group Vice president, Sales &Revenue Management was at HMH - Hospitality Management Holdings corporate headquarters from 2009.

In addition to his in-depth financial and operational skills, he holds a number of certificates in Management Leadership and Training, as well as boasting language fluency in Arabic, English and French.

“The Coral Boutique Hotel Apartments is exactly the type of hotel that meets the requirements of today’s visitor to Dubai,” said Salim. “With a perfect location and every convenience at competitive rates, it is a pleasure to take charge and fine-tune operations to enhance its performance in a challenging market.”

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