Starwood Targets 6 Aloft Hotels in India by 2012

Starwood Hotels and Resorts is preparing to launch its Aloft brand in India.

Aloft will make its debut in India this year, with three properties planned for 2010 alone. By 2012, Aloft expects to operate six hotels in India, more than any other country in the Asia Pacific region. Aloft Chennai-OMR-IT Expressway, Aloft Bengaluru-Whitefield, and Aloft Coimbatore Singanallur are all scheduled to debut in 2010. Next year, Starwood will continue Aloft’s ambitious expansion with the opening of Aloft Ahmedabad, SG Road, Aloft Chandigarh Zirakpur, and a second Bangalore hotel, Aloft Bengaluru Cessna Business Park.

Another of Starwood's mid-market brands, Four Points by Sheraton, made its India debut in 2009 with the openings of Four Points by Sheraton Navi Mumbai, Vashi and Four Points by Sheraton, Jaipur City Square.

 All Aloft and Four Points by Sheraton properties in India will be new builds. Starwood’s legacy in India began in 1973, when its Sheraton brand launched in Mumbai. The company has since grown the portfolio to 26 hotels under its Westin, Sheraton, Four Points by Sheraton, The Luxury Collection and Le Méridien brands. Starwood is on track with plans to grow its existing portfolio of 26 hotels 60% by 2012.

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