Qantas FFP Hits 7 Million Members

Qantas has announced that its FFP, Qantas Frequent Flyer, has reached seven million members.

 Since it was relaunched in July 2008, membership has grown by 32% or 1.7 million as Qantas Frequent Flyer embarked on a campaign to deliver more choice for members who want flexible flight options as well as providing access to a wide selection of retail goods and services.

 “Our members told us that they liked to be rewarded for the things they do anyway, so we now have over 400 program partners where they can earn points. Paying with credit cards, eating out, hiring a car, staying in a hotel, selling a house, paying a mobile phone bill and, of course, shopping – all things we do anyway so why not earn points and be rewarded for doing it?” said Qantas Frequent Flyer Chief Executive, Simon Hickey. “We are targeting eight million members by the end of next year as more and more Australians realise the advantages available to them through Qantas Frequent Flyer.”

In June 2009, Qantas Frequent Flyer and Woolworths launched an alliance which allows customers to earn points through their everyday shopping when they link their Qantas Frequent Flyer account to their Woolworths Everyday Rewards card.

“The alliance with Woolworths has been a great success with 2.5 million members already having earned points through Woolworths Everyday Rewards,” Mr Hickey said. “We will continue to improve and enhance the program and seek out new partners to provide even greater benefits and rewards for our members.”

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