Best Western Portal in Brisbane Targets Women with Ladies Only Floor

The Best Western Portal Hotel in Brisbane, Australia, has joined the growing number of international hotels in the region to cater to independent female travellers by offering a special Ladies Only floor that boasts luxury and security in equal measure.

“These days, women account for around 40% of Australia’s business travellers – that’s a lot of ladies travelling alone, often in unfamiliar cities without a good working knowledge of the area,” owner Ms. Georgie Woods said. “It’s not surprising, then, to learn that 60% of women identify safety as their main concern when choosing travel accommodation ... It goes without saying that security on our Ladies Only floor is paramount – but as we don’t have to worry about appealing to male guests, we’ve also had a lot of fun designing a feminine haven packed with girlie treats that only a female guest could truly appreciate!”

Heightened security is provided by secure access elevator keycards and even the hotel staff employed to carry out duties on the floor are exclusively female. Rooms have been designed with a female aesthetic in mind and each features a fresh seasonal bloom, scented candle, waffle robe and slippers, complimentary women’s magazines and a refresher unwind pack featuring organic beauty products and MOR bathroom products. Cloud 9 GHD hair straighteners and yoga mats are available on request and can be purchased at the end of the stay.

In place of the standard minibar is the Portal PamperBar, featuring an extensive range of Yuva organic beauty products, Yealands Way Carbon Zero wine range made by award-winning female winemaker Tamra Washington and hair dressing services available from leading Brisbane salon Vogue Nationale.

Conveniently located within a stone’s throw of Brisbane’s central business district, the Best Western Portal Hotel boasts 84 individual rooms – 11 of which are now dedicated Ladies Only accommodation. The hotel itself has just undergone a quarter of a million dollar refurbishment, transforming it into a stylish boutique destination filled with bespoke furniture and antique pieces.

Free wireless internet, iPod docking stations in every room and a specialised turndown service also come as standard. Guests can also enjoy the culinary delights on offer at the “O” Bar and Restaurant, the latest venture from the restaurateurs behind one of Brisbane’s favourite breakfast venues, the Gunshop Café.

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