Ferrari World Abu Dhabi to Soft Open on 27 October 2010

Ferrari World Abu Dhabi has revealed its launch plans with an opening celebration a day earlier than anticipated.

Ferrari World Abu Dhabi will open to the public for the first time, starting at seven o’clock in the evening on Wednesday, 27 October 2010. Guests will be able to experience a wide variety of rides and attractions and join in the special festivities with shows, dedicated entertainment and free souvenirs.

“This will be the beginning of an exciting Inaugural Period, with the start of operations at the world’s first Ferrari theme park,” said Claus Frimand, General Manager, Ferrari World Abu Dhabi. “The Inaugural Period will continue throughout November, leading up to a Grand Opening in December with the official launch of Ferrari World Abu Dhabi.”

During Ferrari World Abu Dhabi’s Inaugural Period, families and racing fans will be able to experience the legendary Ferrari passion, history and culture through various rides and attractions, in addition to unique shopping and dining experiences. From one of the world’s fastest rollercoasters, Formula Rossa; the region’s first dueling roller coaster, Fiorano GT Challenge and the 4-D experience inside Speed of Magic; Ferrari World Abu Dhabi promises memorable experiences for every member of the family.

Ticket prices range from AED 225 for guests above 1.5m, and AED 165 for visitors below 1.5m. Guests can upgrade their experience with a Premium Ticket, which will give them priority on all attractions and access to an exclusive lounge with refreshments, as well as other benefits. Premium Tickets cost AED 375 for guests above 1.5m and AED 270 for visitors below 1.5m.

All tickets provide unlimited use of rides and attractions inside Ferrari World Abu Dhabi. The park will be operating on a six-day a week schedule from Tuesday to Sunday, welcoming visitors from 12 noon each day.

"Our operations team of nearly 850 dedicated staff is currently conducting comprehensive ride testing,” added Frimand. “They have all successfully completed extensive training programs on safety procedures and are passionately working round the clock as we count down the days to the Public Opening date.”

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