SAS Increases Copenhagen - Bangkok Flights

Scandinavian Airlines in Southeast Asia has added an extra flight on its Copenhagen-Bangkok route for winter 2010-2011, raising frequency from six days a week to daily.

The increase was made as early indications are that this winter will see the highest ever demand for leisure traffic on SAS between Scandinavia and Bangkok. The airline achieved its highest cabin factor ever for inter-continental flights this summer.

Bangkok-based Mr Niels Henrik Hansen, who took over as SAS Director and General Manager for Southeast Asia in September, said that a newly streamlined and restructured SAS was now focusing on future growth based on "Core SAS" strategies.

"Our Q3 results announced last week show SAS made major improvements in underlying earnings. It was only special 'non-recurring' items such as the volcanic ash cloud that kept us from profitability. Everyone can see and feel a new spirit and direction at SAS. We are once again optimistic about the future," said Mr Hansen.

The "Core SAS" strategy is based on streamlined organisation, a reduced cost base, a stronger capital structure, and intensified customer focus aimed at business travellers with strengthened commercial offerings for all categories of passengers.

Looking forward, SAS will start direct Oslo-New York in March 2011 and Copenhagen-Shanghai flights in winter 2011. SAS will also soon launch inflight internet.

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