ANZ has signed an agreement to become a
Worldwide Partner and the Official Bank of Rugby World Cup 2011.
Not only will the tournament be broadcast
to more than 475 million homes within Australia, New Zealand and
the Asia Pacific region but it's also expected to reach a
worldwide audience of at least four billion and make a significant
contribution to the local economy.
"The Rugby World Cup has established
itself as one of the major sporting events on the world calendar.
It fits well with ANZ given the passion for the game and its
presence in our key markets in Asia Pacific," ANZ Chief Executive
Mike Smith. "ANZ has a history of supporting sport in Asia Pacific
and this sponsorship is a clear signal of our long-standing
commitment to both Rugby and to New Zealand. ANZ has a strong
association with the sport from the grassroots to the Bledisloe
Cup and
Hong Kong Sevens."
The tournament is expected to attract
70,000 international visitors with a significant proportion of
these travelling from Asia Pacific. Already fans from over 100
countries have applied for tickets.
Teams representing 20 nations will compete in 48
matches across several host cities during September and October.
The final match will be held at Auckland's historic Eden Park, on
23 October 2011.
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