Jetstar Asia aims to Boost Singapore Visitor Arrivals with Promotion

Jetstar Asia has launched a series of marketing campaigns designed to boost inbound tourism to Singapore from six key Southeast Asian countries.

Targeting 11 cities from six major countries in the Jetstar network, the new campaign will promote short break travel to Singapore from 1 July until the end of October this year.

Supported by a major multi-media advertising campaign in Malaysia, Indonesia, Vietnam, Thailand, the Philippines and Taiwan, Jetstar Asia in collaboration with the Civil Aviation Authority of Singapore (CAAS) and Singapore Tourism Board (STB) will be inviting consumers to book their travel during this period to receive free incentives including flight and accommodation.

Jetstar Asia and Valuair CEO Ms Chong Phit Lian said, “The six key countries we are targeting include traditional high visitor sources like Indonesia and Malaysia along with emerging source countries such as Vietnam and the Philippines which are still recording increases in visitor numbers to Singapore.”

The Singapore promotion offers a free return flight (excluding airport taxes) when a flight is booked to Singapore for travel between 1 July 2009 until 31 October 2009.

Travelers who book one night in a participating Accor property, either the Ibis Hotel on Bencoolen Street, Grand Mercure (Roxy) or the Novotel will receive the second night free.

The Jetstar traveler will also receive a complimentary ticket on the Singapore Flyer and a Sin$5 voucher to spend at Singapore Changi Airport upon departure.

The promotional package can be booked between the 8th - 16th June 2009.

Participating markets include Kuala Lumpur, Kota Kinabalu, Kuching, Penang, Ho Chi Minh, Manila, Taipei, Jakarta, Medan, Surabaya and Bangkok.

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