New STB and Visa Partnership to Help Boost Singapore Visitor Arrivals

Visa and the Singapore Tourism Board have signed a memorandum of understanding to jointly promote Singapore to Visa cardholders over a three year period.

Under the MoU, Visa cardholders visiting Singapore will enjoy exclusive benefits and promotions with merchants, retail associations and attractions during events such as Christmas in the Tropics, the Singapore 2010 Youth Olympic Games and the Singapore Grand Prix Season. This strategic marketing partnership aims to attract more visitors to Singapore and help stimulate visitors’ spending while they are there.

Mr. David Lee, President, Asia Pacific, Visa said, “We want to encourage more travellers to put Singapore on their travel itinerary, whether for work or leisure, and while here, enjoy the security and convenience when using their Visa card. When they come to Singapore we want them to know there are great experiences, exciting shopping benefits for Visa cardholders all-year round and during ‘Christmas in the Tropics’, the Singapore Grand Prix Season and the Singapore 2010 Youth Olympic Games where Visa will be the only card accepted onsite at the Games.”

From hosting world-class events, such as the Formula One night race and the Singapore Grand Prix Season, to offering a new-look Orchard Road with trendy malls like ION Orchard, Orchard Central and 313 @ Somerset, the tourism landscape in Singapore has never been more vibrant. With the completion of iconic tourism products such as the integrated resorts, the International Cruise Terminal, the River Safari and Gardens by the Bay within the next few years, Singapore will present even more exciting lifestyle and entertainment options to visitors.

Coupled with the trend of shorter trips to destinations closer to home, greater accessibility afforded by competitive pricing of air travel within the region, and increasing preference for planning trips and making transactions online, the partnership between STB and Visa is indeed timely.

Visa is a longtime supporter of tourism industries throughout the world, and has a network consisting of more than 28 million merchant outlets and 1.7 billion cards in circulation worldwide.

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