According to the June 2009 edition of the UNWTO
World Tourism Barometer, international tourism declined by 8%
between January and April compared to the same period last year.
Destinations worldwide recorded a total of 247
million international visitor arrivals in those four months, down
from 269 million in 2008.
Given the changes in the outlook UNWTO has
revised its forecast for the full year 2009. Taking account of the
results for the first four months of the year and the current
market conditions, international tourism is now forecast to
decrease by between -6% and -4% in 2009.
The pace
of decline, the UNWTO believes, is expected to soften in the remainder of the year,
with the months May-August projected at between -6% and -4%, and
September-December between -5% and -3%.
With the exception of Africa, all regions recorded
a decrease in arrivals for the first four months of 2009:
In
Europe (-10%), the impact was high as the majority of source
markets have struggled with recession since the end of 2008.
Moreover, outbound tourism of the second largest market (UK) has
endured the depreciation of the pound sterling.
Overall, the
Americas (-5%) have suffered due to the slowdown of the USA both
as a source market and a destination. Still, South America was the
only sub-region outside of Africa to buck the general downward
trend, registering +0.2%.
For Asia Pacific (-6%) the
decline in demand has been faster than expected and is
particularly severe when compared to results from recent years.
Although the decline in the
Middle East is significant (-18%),
complete data is not available and arrivals are still expected to
be well above the 2007 levels.
The positive results in
Africa
(+3%) reflect the strength of North African destinations around
the Mediterranean and the recovery of Kenya as one of leading
Sub-Saharan destinations.
The
negative trend in international tourism that emerged during the
second half of 2008 have more than intensified in 2009.
In view of the rapidly
deteriorating global economic situation, economic growth prospects
have repeatedly been adjusted downwards over the past six months.
While at the time of the previous UNWTO forecast in January, the
International Monetary Fund was still counting on positive growth
over 2% for the world economy in 2009, a decline of 1.3% is now
expected. Some still might even claim that is optimistic.
Tourism has been seriously impacted, given the sharp
reduction in business activity, decreasing disposable income and
associated increased unemployment, particularly in key tourism
source markets, as well as political issues in some part of the
world and other concerns such as Swine Flu.
Exchange rate fluctuations have added to the
general uncertainty and business and consumer confidence have yet
to recover.
Furthermore, the UNWTO believes
that level of advanced bookings, coupled
with the reduction in airline capacity, makes recovery before 2010
difficult.
There is additional uncertainty regarding the
future of the Swine flu - influenza A(H1N1) - virus and its effect on demand in
the short to medium term. It should be stressed, however, that at
the moment no restrictions on international travel are recommended
by the World Health Organization (WHO).
2008 Receipts
International tourism receipts
rose by 1.8% in 2008 (in real terms), virtually equalling growth
in international tourist arrivals (+1.9% to 922 million). UNWTO
estimates that worldwide receipts from international tourism
reached US$ 944 billion last year, up from US$ 857 billion in
2007.
Last year’s substantial increase in absolute terms is to
some degree a reflection of the weakening of the US dollar, which
boosted receipts expressed in the currency. In euro terms,
receipts increased to 642 billion, from 625 billion in 2007.
In 2008, there were only slight changes in the rankings of
both international tourist arrivals and receipts.
In arrivals,
France remains the world’s major tourism destination (79 million
tourists) and in receipts third.
The USA is first in receipts and
now second in arrivals after regaining the position it lost to
Spain after the events of 11 September 2001.
Spain ranks third in
arrivals but has firmly maintained its position as the second
worldwide earner and the first in Europe.
China, fourth in
arrivals, is still fifth in terms of receipts, while the reverse
is true for Italy.
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May 2009 |