ITB Berlin Convention 2010 to Take Place 10 - 12 March

As one of the world’s leading travel industry platforms, ITB Berlin 2010 will take a look at a future which, in the long term, will be marked by the financial and economic crisis, as well as by structural changes and changing travel behaviour.

A highlight of ITB Berlin, which takes place from 10 to 14 March 2010, is one of the world’s largest travel industry conventions.

ITB Berlin has been holding its travel industry convention since 2004. Over the last six years 50,000 professionals from all tourism source markets and destinations from around the world have visited it. Each year the ITB Berlin Convention was able to build on its position as the leading think tank of the global tourism industry, and in 2009 recorded its highest attendance to date. At 12,000 participants, the number of visitors increased by 10% over 2008.

The Theme Days highlight the latest trends and background developments. Innovators and futurists will be presenting global mega trends at the ITB Berlin Future Day, while the challenges facing the hotel industry will be discussed at the ITB Berlin Hospitality Day.

The ITB Aviation Day is recognised as a leading event for the global air transport industry and discusses key issues concerning the latest developments in the airline and airport industries.

Forward-looking destination management concepts from selected regions will be presented at the ITB Berlin Destination Days.

The ITB Business Travel Days will also be taking place on all three days of the convention. Workshops focusing on practical issues, podium discussions and keynotes will provide opportunities for exchanging opinion and furthering one’s knowledge on business travel and events.

The Travel Technology Convention PhoCusWright@ITB focuses on the latest technology trends and the complex world of travel technology.

ITB Berlin Convention 2010 will take place 10 to 12 March 2010.

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