Air Miles Members Redeem Record 2.73 Million Miles during GITEX Shopper

Air Miles, a leading multi participant loyalty programme, offered the ultimate in rewarding shopping at the recently concluded GITEX Shopper in Dubai by seeing a record of 2.73 Million Miles being redeemed by valued customers shopping at Emax.

The instant redemption scheme installed at GITEX Shopper allowed Air Miles Cardholders to instantly redeem accrued Air Miles towards any purchase made at the Emax store.

“Over the last two years of our partnership, we have seen the Air Miles – Emax relationship grow from strength to strength, as has our overall sales,” said, Rangarajan Narayanan, Marketing Manager, Emax. “The Air Miles instant redemption scheme was well received by our customers who could instantly get money off their total bill by using their Air Miles Card throughout GITEX. Air Miles’ association and involvement was indeed very instrumental in making Emax synonymous with GITEX.”

GITEX Shopper & Consumer Electronics Expo 2008, one of the Middle East’s leading retail consumer electronics platforms, featured an extended range of special offers and competitions.

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