Sun & Sand Sports joins Air Miles in the Middle East

Air Miles, a leading multi-participant loyalty programme, has signed up with Sun & Sand Sports, a leading wholesaler and retailer of sporting goods in the Middle East, to increase its ever growing partner portfolio in the UAE and Qatar.

“As a leading sporting destination, we principally focus on sustaining our market image offering premium and performance brands as well as quality services. I believe the collaboration with Air Miles will help in effectively expanding our overall reach and increase our customer base.  We look forward to providing a unique shopping experience and enable our customers including the Air Miles’ million plus members obtain a range of rewards,” said Shivam Goyal, General Manager of Sun & Sand Sports.

In less than seven years Air Miles have grown exponentially, now with more than 1.4 million members across the UAE, Bahrain and Qatar.

“We are confident that this partnership would offer an unparalleled shopping experience and bring an active lifestyle to Sun & Sand Sports customers and our esteemed members across the region, while simultaneously benefiting our retail partner by adding more loyal customers,” said Dave Batiston, CEO of Rewards Management Middle East (RMMEL), the company behind Air Miles in the region. 

To celebrate its seventh year of gulf presence, the loyalty programme, which is free to join, will provide shoppers an opportunity to earn Triple Air Miles on April 11th and 12th on all purchases at all Air Miles participants.

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