W Bangkok Breaks Ground; Scheduled to Open end 2010

Top executives of Starwood Hotels & Resorts, Nakheel Hotels and Golden Land Property Development, recently held the official ground-breaking for the new 400-room W Bangkok. When it opens at the end of 2010, the W Bangkok will be the first centre-city W Hotel in Southeast Asia.

The property will form a major part of Golden Land’s “Sathorn Square” mixed-use development, which is centred on the historic landmark Russian Embassy complex, located on Sathorn Road. The development will also include a 70,000 square metre Grade A office tower with boutiques and shops.

Last October, Starwood entered into a management agreement with North Sathorn Hotel Company, a joint venture between Nakheel Hotels (previously named Istithmar Hotels FZE) and Golden Land Property Development Plc for this new hotel.

“Bangkok is a perfect fit for W Hotels, appealing to the W brand’s sophisticated travelers with a delectable mix of diverse cultures, world-class shopping and an unsurpassed cuisine experience. Set against the magnificent backdrop of Thailand's thriving cosmopolitan metropolis, W Bangkok will reflect the excitement, energy and sophistication of its surroundings when it opens, and will be known as the influential and innovative lifestyle authority in Bangkok,” said Neil Palmer, Senior Vice President for Starwood Hotels & Resorts, Asia Pacific.

The W Bangkok will offer almost 30,000 square feet of meeting space, W Kitchen, W Living Room Bar, a specialty restaurant and destination bar, a Sweat Fitness Center, an outdoor pool and a signature spa.

Guest rooms will feature the latest in technology and Starwood's signature W bed, outfitted with feather-top mattresses, 350 thread-count Egyptian cotton sheets and goose-down comforters.

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