Intelligent Spas releases New Spa Industry Benchmarks for Thailand

Intelligent Spas’ new research on the Thai spa industry identified spa numbers have grown 154% since 2002, with 585 spas currently open and operating.

The new Thailand Spa Benchmark Report, 2002-2010 features over 450 statistics including updated financial benchmarks covering revenue, visits and employment plus profile benchmarks detailing infrastructure, business models and treatments, with many of these benchmarks broken down by spa type. Valuable benchmark ratios such as daily revenue per spa, revenue per visitor and revenue per square metre are also included in the new report, in addition to current industry trends observed by spa owners and managers.

Julie Garrow, Managing Director of Intelligent Spas said, “The Thai spa industry has experienced interesting change over the last five years. Total spa visits have increased steadily however average visits per spa have fluctuated year on year as supply increased. With employment and revenue experiencing strong growth rates, this report provides timely updates to enable businesses competing in and supporting the spa industry to benchmark and improve their performance as the industry continues to develop.”

Andrew Jacka, President, Thai Spa Association, only had the highest praise for the report, “The release of Thai Spa Benchmark Report is another milestone in the growth and development of the Thai Spa industry. It is a true ground breaking document on the status of the spa industry in Thailand, highlighting the real state of health of our industry today. It is an essential benchmarking tool for every serious spa operator in the kingdom.”

Key Industry Statistics from Intelligent Spas, Thailand Spa Benchmark Report, 2002-2010

- Of the 585 spas operating in Thailand, 51% were day spas and 49% were destination spas co-located with accommodation.
- The spa industry employed 11,240 people, a growth rate of 228% since 2002.
- 3,649,000 visitors experienced Thai spas during 2007.
- Spas collectively generated revenue of 8.3 billion Thai Baht (approximately US$263 million) in 2007, an increase of over 200% since 2002.

This is the third spa industry survey conducted in Thailand by Intelligent Spas and the report incorporates historical and forecast data for the period 2002 and 2010.

Intelligent Spas is one of the only 100% independent research companies specialising in the spa industry. Founded in Singapore in 2001, it has pioneered spa industry research in the Asia Pacific region and continues to publish a range of Spa Business & Operations Manuals, Spa Consumer Surveys and Spa Industry Surveys to assist the performance and growth of this important industry.

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