Intelligent Spas Publishes First Spa Benchmarks for United Arab Emirates

Intelligent Spas’ first survey conducted in the United Arab Emirates found total spa industry revenue was estimated to be AED253 million (approximately US$70 million) in 2007 and spa numbers are forecast to grow by 34% over the next two years.

The new UAE Spa Benchmark Report 2005-2010 presents the first official financial and performance benchmarks calculated for the region including revenue, visitor numbers and employment, plus key benchmark ratios critical for reliable business planning such as daily revenue per spa, revenue per square metre and employees per treatment room.

Current industry trends observed by spa owners and managers and profile benchmarks detailing infrastructure, business models, treatments and pricing are also included in the report.

Julie Garrow, Managing Director of independent research company, Intelligent Spas, said, “Intelligent Spas is proud to release the results of the first spa industry survey conducted in the United Arab Emirates. The relatively small market is growing rapidly, however it has shown some volatility over the last three years, therefore the benchmark report is a timely resource for those currently operating in or considering entering the market.”

Sample of Key Industry Statistics from the Intelligent Spas, UAE Spa Benchmark Report, 2005-2010

- Of the 65 authentic spa facilities operating in the UAE, 34% were stand-alone day spas and 66% were destination spas co-located with accommodation.

- During 2007, the spa industry employed approximately 1,430 people.

- Over 655,500 people visited spas in 2007.

Intelligent Spas is an independent research company specialising in the spa industry. Founded in Singapore in 2001, it has pioneered spa industry research in the Asia Pacific region and continues to publish a range of Spa Business & Operations Manuals, Spa Consumer Surveys and Spa Industry Surveys to assist the performance and growth of this important industry.

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