Swire Hotels joins Asia Miles

Swire Hotels has joined Cathay Pacific’s loyalty programme, Asia Miles. Members of Asia Miles can now earn 500 miles for every stay at a Swire Hotel.

Future properties from Swire Hotels will include a 117-room luxury hotel opening in Pacific Place, Hong Kong next year and a 90-room hotel at TaiKoo Hui in Guangzhou opening in 2010. Swire Hotels will also be managing a 345-room lifestyle business hotel called EAST, opening in Taikoo Shing, Hong Kong in 2009, and developing a collection of luxury boutique hotels in regional English towns and cities.

The Opposite House, a 99-room hotel was recently opened at The Village in Beijing’s shopping, dining and entertainment district of Sanlitun.

Cathay Pacific Loyalty Programmes, General Manager Paul Loo said, “We are delighted to welcome The Opposite House and Swire Hotels as our latest partner. At Asia Miles, we are always looking for novel and attractive ways for our members to earn miles through new partnerships that complement our existing list of sophisticated partners. With Swire Hotels’ plans for growth into the luxury and business hotel market, I am sure our members will see this as yet another easy – and very satisfying - way to earn Asia Miles.”

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