10-Storey-Tall Christmas Tree to be Erected in Central, Hong Kong

A 10-storey-tall traditionally designed Christmas tree will be erected in Statue Square in Central, Hong Kong, and lit up every day during the Hong Kong WinterFest period. Together with the neighbourhood’s glittering decorations, the Christmas tree will make Central an even more dazzling landmark this winter.

Organised by the Hong Kong Tourism Board (HKTB) for the seventh consecutive year, the 2008 Hong Kong WinterFest will be staged from 28 November 2008 to 4 January 2009. The HKTB has been actively promoting the city’s festive decorations and activities. This year, the HKTB has secured the support of various sectors to enhance the festive elements in different locations, spreading the fun-filled atmosphere citywide. The event will also lend a platform for collaboration between the HKTB and travel trade to stimulate travellers’ interest in visiting Hong Kong for Christmas and New Year celebrations, especially those from short-haul markets.

Mr Y K Pang, Chief Executive, Hongkong Land, sponsors of the Christmas tree, said, "With its vibrant colours and spectacular design, this Hong Kong Christmas tree echoes the Christmas decorations at Hongkong Land’s luxurious retail centres in Central. It aptly reflects the prosperity, modernity and dynamism of Hong Kong while also demonstrating the  traditional grace and festive spirit of the joyous season."

Christmas and the New Year period have all along been peak periods of travel for visitors from short-haul markets. Capturing this business window, the HKTB has rolled out promotions targeting Mainland China, Taiwan and Southeast Asia to promote Hong Kong’s festivities, dining, shopping and hotel offers, as well as rewards programmes by local trade partners. 

During the Christmas period, HKTB will invite “Santa Claus” to welcome visitors at major ports of entry, so that they can experience Hong Kong’s winter celebrations as soon as they arrive.

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