American Airlines Admirals Club becomes Senior Partner of Cornell Center for Hospitality Research

 American Airlines Admirals Club has signed on as a senior partner of the the Cornell Center for Hospitality Research. Representing this new senior partner on the center’s advisory board is Nancy Knipp, President, Admirals Club for American Airlines.

“Nancy Knipp brings a new perspective to our advisory board,” said Joseph D. Strodel, Jr., Director of Corporate Relations, Cornell School of Hotel Administration. “Given the storied history of American Airlines, and Knipp's innovative development of their Admirals Club program and premium services division, she will greatly enhance our board, and our faculty's research, as the airline sector is of great importance to the hospitality industry.”

For her part, Knipp pointed to the importance of enhancing the in-club experience for the Admirals Club members and guests and more closely aligning the Flagship Lounge customer experience with the hospitality industry. “We believe that the Center for Hospitality Research makes a considerable contribution to the hospitality industry,” she observed. “We are pleased to be able to partner with this important research enterprise at Cornell.”

Operating as a small marketing business within its parent company, AMR Corporation, the Admirals Club has seen record membership growth among frequent travelers. Among Knipp’s innovations are value-added product placement agreements, technology and in-club improvements, and special Admirals Club member-only offers.

American Airlines operates 44 Admirals Club lounges, and 5 First Class Flagship and Arrivals Lounges in 13 countries around the world.

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