InterContinental Hotels Group appoints Zeigler Senior VP, Global Brand Management

InterContinental Hotels Group has appointed Jenifer Zeigler to the position of senior vice president, global brand management for InterContinental Hotels & Resorts.

Based at the company’s global headquarters in London, Zeigler will lead the development of brand strategy and marketing for the InterContinental Hotels and & Resorts brand, including the brand’s worldwide advertising and promotion activities.

Zeigler joins the InterContinental brand team after five years leading the Holiday Inn Express brand in North America, where she was responsible for brand marketing and business strategies for 1,350 hotels. Under her leadership, the Express brand achieved record growth in occupancy and revenue during the 2003 and 2004 fiscal years; won four coveted Effie awards for the Stay Smart® brand advertising campaign; and drove highly profitable brand innovation through the launch of the Express Start® Breakfast Bar and the Simply Smart® Shower package.

Featured in Brandweek magazine as one of their “Top 10 Marketers of the Next Generation,” Zeigler brings significant brand management expertise to the InterContinental brand. “Jenifer has demonstrated tremendous success for IHG in driving brand value, product innovation and returns on investment for owners,” said Peter Gowers, executive vice president, global brand services, InterContinental Hotels Group. “The future for premium hotels lies in bringing together great branding skills with an in-depth understanding of the hotel business. Jenifer brings precisely that combination and will help drive the brand to even greater heights.”

Immediately prior to joining IHG, Zeigler’s career has been focused principally on consumer brand management and strategic marketing. Before joining IHG, Zeigler was most recently director of marketing for The Coca-Cola Company’s USA Fountain division, where she was responsible for brand and portfolio strategy development as well as new product development. In this role, she developed and led the Coca-Cola Classic marketing efforts. Zeigler also served as associate director of global strategic marketing for The Coca-Cola Company where she was responsible for strategic marketing leadership and financial responsibility for the company’s water brands worldwide. Zeigler also spent several years with at Procter & Gamble in brand management, where she held P&L brand management profit and loss responsibility for three of the company’s leading dishwashing liquid brands, with combined net sales of $285M.

Zeigler will take up her new post in London on 1st September when she relocates to the United Kingdom with her family. She replaces Jennifer Fox who has assumed the position of chief operating officer for InterContinental Hotels & Resorts in Europe.

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