Jumeirah launches new private label GDS Code with Massive Promotion for Travel Agents

Jumeirah, the Dubai-based luxury hospitality group, has launched ‘The World’s Most Luxurious Competition’, offering travel agents worldwide the chance to win a ‘Stay at Jumeirah for the Next 10 Years’.

This ‘once in a lifetime opportunity to win’ is part of a fully integrated marketing communications campaign Jumeirah has launched, named ‘Think Jumeirah, Think JT’ to promote the group’s new private label GDS code JT, which will officially go live on December 1st, 2005.

The competition, which is open to travel agents using a GDS to process hotel reservations, provides participants with the chance to win many prizes with the ultimate prize being a one week (7 Nights) stay at a Jumeirah Property for the next 10 years. Other grand prizes in the competition include a 5 night stay (half board) at Jumeirah’s flag ship hotel Burj Al Arab including an Assawan Spa experience, a 5 night stay (half board) at Jumeirah Beach Hotel, Jumeirah Bab Al Shams Desert Resort & Spa, Madinat Jumeirah, Jumeirah Beach Club Resort and Spa and Jumeirah Emirates Towers and a 3 night stay (half board) at the Jumeirah Carlton Tower in London including a GBP100 Harvey Nichols voucher. Other prizes include Jumeirah gift bags as well as a limited edition signed photograph signed by tennis stars Roger Federer and Andre Agassi who played a friendly match of tennis on the helipad of Burj Al Arab earlier this year.

Eligible travel agents can register to participate in ‘The World’s Most Luxurious Competition’ by visiting www.bookjt.com. The first phase of the competition, which also serves as the official registration, is an online memory game.

Bill Walshe, Chief Sales & Marketing Officer for Jumeirah said, “We are very excited about the competition, which is one of the richest and most luxurious the travel trade industry has ever seen. We look forward to welcoming the travel agent community to play in The World’s Most Luxurious Competition and to award the winners with a series of unrivalled luxury experiences within our hotels and resorts”.

On the launch of the private label code he added, “The introduction of ‘JT’ as the private label code for Jumeirah is another important step towards global recognition for our brand and our individual hotel experiences. JT will be available on all four GDS platforms and its introduction is a significant step in the journey to make us easy to do business with for our customers.”

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